Our Commitment to Your Privacy
Just as we carefully cultivate each bloom in our arrangements, at Brixdrexex, we are equally dedicated to nurturing and protecting the personal information you share with us. We believe in transparency, ethical stewardship, and respectful practices in all aspects of our business, including how we handle your data.
This Privacy Policy outlines the information we collect, how we use it, and the choices you have regarding your personal data. We invite you to read through these details with the same thoughtful attention we bring to our floral creations.
Information We Collect
We collect various types of information to provide and improve our services to you. The information we gather depends on how you interact with Brixdrexex:
Information You Provide to Us
- Contact details (name, email address, phone number, delivery address)
- Order preferences and specifications for floral arrangements
- Occasion details for event planning purposes
- Payment information (processed securely through our payment providers)
- Communications you send to us, including inquiries and feedback
- Account information if you create an account on our website
Information Collected Automatically
- Device and browser information when you visit our website
- IP address and geographical location data
- Pages viewed and features used on our website
- Referral sources and time spent on our website
- Cookies and similar tracking technologies (as detailed in our Cookies Policy)
Information From Third Parties
- Social media information when you interact with our social channels
- Delivery status updates from our delivery partners
- Payment confirmation from payment processing services
How We Use Your Information
We use your personal information with the same care and intention we bring to our floral arrangements. Each piece of information serves a specific purpose:
Providing Our Services
- Processing and fulfilling your orders for floral arrangements and gifts
- Managing delivery of your purchases
- Creating and maintaining your customer account
- Providing customer support and responding to your inquiries
- Facilitating workshop bookings and event planning
Improving Our Offerings
- Understanding how customers interact with our website to enhance user experience
- Analyzing purchasing patterns to better curate our seasonal collections
- Gathering feedback to improve our products and services
- Developing new products and services based on customer preferences
Communicating With You
- Sending order confirmations and delivery updates
- Providing information about products or services you've expressed interest in
- Sharing news about seasonal collections and special offerings (with your consent)
- Inviting you to events and workshops that align with your interests
- Responding to your questions and feedback
Legal and Security Purposes
- Complying with legal obligations and regulatory requirements
- Preventing and detecting fraudulent transactions and activities
- Protecting the security and integrity of our website and business
- Enforcing our terms and conditions and other agreements
Legal Basis for Processing
Under UK and EU data protection laws, we process your personal information based on one or more of the following legal grounds:
Contractual Necessity
When we need to process your data to fulfill our contractual obligations to you, such as processing your order or providing a service you've requested.
Legitimate Interests
When processing is necessary for our legitimate business interests, such as improving our services, preventing fraud, or ensuring the security of our website, provided these interests do not override your fundamental rights and freedoms.
Consent
When you have given us explicit consent to process your data for specific purposes, such as sending you marketing communications about our products and services.
Legal Obligation
When we need to process your data to comply with a legal obligation, such as maintaining tax records or responding to court orders.
Sharing Your Information
We share your information with the same discretion and care as we select flowers for our arrangements. Your data may be shared with:
Service Providers
We work with trusted third-party service providers who perform services on our behalf, including:
- Payment processors to securely handle transactions
- Delivery partners to fulfill orders
- Email service providers to manage our communications
- Website hosting and maintenance providers
- Analytics providers to help us improve our website and services
These service providers are contractually obligated to use your information only for the purposes of providing services to us and in accordance with this Privacy Policy.
Legal Requirements
We may disclose your information if required to do so by law or in response to valid requests by public authorities (such as a court or government agency).
Business Transfers
If Brixdrexex is involved in a merger, acquisition, or sale of all or a portion of its assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.
With Your Consent
We may share your information with other third parties when we have your explicit consent to do so.
Your Rights and Choices
Just as every flower has its own unique characteristics, we recognize that each individual has specific preferences regarding their personal information. You have several rights concerning your data:
Right to Access
You have the right to request copies of your personal information that we hold. We will provide this information in a structured, commonly used, and machine-readable format.
Right to Rectification
You have the right to request that we correct any information you believe is inaccurate or incomplete.
Right to Erasure
You have the right to request that we erase your personal data, under certain conditions. This is sometimes referred to as the 'right to be forgotten'.
Right to Restrict Processing
You have the right to request that we restrict the processing of your personal information, under certain conditions.
Right to Object
You have the right to object to our processing of your personal data, under certain conditions, particularly for direct marketing purposes.
Right to Data Portability
You have the right to request that we transfer the data we have collected to another organization, or directly to you, under certain conditions.
To exercise any of these rights, please contact us using the details provided at the end of this policy. We will respond to your request within 30 days. There is no fee for making a request, but we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive.
Marketing Communications
You can opt out of receiving marketing communications from us at any time by:
- Clicking the "unsubscribe" link in any marketing email we send
- Contacting us directly using the information provided below
- Adjusting your communication preferences in your account settings (if applicable)
Please note that even if you opt out of marketing communications, we may still send you service-related communications, such as order confirmations and updates about your account.
Data Security
We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encryption of sensitive data during transmission and storage
- Regular security assessments and vulnerability testing
- Access controls and authentication protocols
- Staff training on data protection and security practices
- Physical security measures for our premises
While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security. We encourage you to use strong passwords and to keep your account information confidential.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including:
- Providing the products and services you have requested
- Complying with our legal and regulatory obligations
- Resolving disputes and enforcing our agreements
When determining the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, and applicable legal requirements.
When we no longer need your personal information for the purposes for which it was collected, we will securely delete or anonymize it.
Children's Privacy
Our website and services are not directed at individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child under the age of 16, we will take steps to delete the information as soon as possible. If you believe that we might have any information from or about a child, please contact us using the details provided below.
International Data Transfers
We primarily process and store your information within the United Kingdom and the European Economic Area (EEA). However, some of our service providers may be based outside these regions, which means your personal information may be transferred to, stored, and processed in countries with different data protection standards.
When we transfer your personal information outside the UK or EEA, we ensure appropriate safeguards are in place to protect your data, such as:
- Transferring to countries that have been deemed to provide an adequate level of protection
- Implementing standard contractual clauses approved by the European Commission or UK authorities
- Using other legally approved transfer mechanisms
Updates to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. We will notify you of any material changes by posting the updated Privacy Policy on our website and updating the "Last Updated" date.
We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our website and services after any changes to this Privacy Policy constitutes your acceptance of the updated policy.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Brixdrexex
12 Highfield Road
Birmingham B15 3TR
United Kingdom
Email: info@brixdrexex.world
Phone: +44 121 654 8792
You have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues. However, we would appreciate the chance to address your concerns before you approach the ICO, so please contact us in the first instance.
Last updated: November 12, 2025